Project Description

MCR Made Up

68% retailer engagement / 34,815 YouTube views / 3,493, 158 total social reach

Professional makeup artist and YouTube sensation, Jamie Genevieve was invited to showcase four key looks she had designed exclusively for Manchester Arndale that epitomised the city’s northern style.

The Vlogger gave live tutorials on the malls, demonstrating how to create the looks; MCR eyeline, the MCR barefaced cheek, the MCR city slicker and the MCR pout.

Video tutorials were also available online via Jamie Genevieve’s and Manchester Arndale’s YouTube channels.

3D computer generated visualisation of temporary retail event space set up. Makeup stations are positioned in front of large video screen showing close up images of women wearing make up
A crowd of women talk to staff at a registration desk, they are signing up to participate in a beauty event at a busy shopping centre.
Makeup artist applying makeup to young woman's face during live beauty demonstration at shopping mall. In the background there are spectators.
Portrait of 2 smiling women wearing make up. One is a make up artist, the other her demonstration model.
“Our sales are up over £2000, so we’re really happy with the event.”
Store Manager , Clinique, Clarins & Dior
“Maynineteen is our retained events partner because they are recognised as experts in delivering on-mall experiential activities to the retail industry. We trust them to handle everything from creative concept and planning, through to event production and management. The team consistently delivers on schedule and budget, working collaboratively with our other retained agencies to deliver integrated events.”
Sue Boor, Head of Marketing
“I really hope Manchester Arndale do this event again, it’s been fantastic! I went straight to Boots to purchase all the Benefit products used in my makeup demo.”
Customer, MCR Made Up