Making The Mall More Family-Friendly
For Maynineteen family events account for 50% of business and this year they noticed clients were investing even more of their budget into events with a strong family appeal. […]
Lock In Profits
Taking inspiration from events traditionally organised by retailers like Topshop, student shopping events have become a staple part of many retail centres’ marketing calendar, providing huge spikes in both footfall and spend within just a few hours – a dream scenario for centre management and tenants alike. But how do you get retailers on board with their best offers? And what can you do to entertain the crowds? […]
The Perfect Christmas Lights Switch-On
So you’re thinking about a Light Switch on show to kick off Christmas this year? You can either take on a production company to organise this for you or you can do it yourself. Whichever route you take, bear in mind that it’s a labour intensive, time consuming exercise and, as most Light Switch on shows take place during the same 2 weeks in November, to get your pick of artists and suppliers, you need to start thinking about it now. […]