The Power of the Grey-Pound
Research from GlobalData shows UK baby boomers hold all the retail spending power, [...]
Customisation and Consumers
Personalisation, Customisation and giving consumers what they want. Bespoke products are not new, [...]
Are awards important and are they worth the pain of entering?
Over the years we have taken great pleasure in watching our events help [...]
What is creativity and can you learn how to be creative?
What is creativity? Following on from a recent presentation to clients about, ‘How [...]
Your Food and Beverage Offer is the Recipe for Retail Success
The recipe for retail success. The success of a shopping centre as a [...]
Women Leaders
I was intrigued by the recent Be Inspired campaign launch from Retail Week [...]
Marketing to Millennials
Who are millennials and why are they so important? Also known as Generation [...]
Retail Events – Raising the Game
The retail landscape is changing. Despite technology shifting consumer behaviour, 85% of us [...]
3 Steps to Event Success
Feeling the pressure We know shopping centre marketing managers are under pressure from [...]
We Love Fashion
Well organised events are one of the best ways to increase footfall, dwell [...]