Project Description

Let Your True Colours Shine

UK campaign / 8 centres

Our brief was to deliver a fashion forward campaign designed to excite and delight, encouraging shoppers to be bold in their new wardrobe purchases, with the positive take home message, Let Your True Colours Shine.

The experience had to be memorable, creating a natural association with the brand as an inherently fashionable shopping environment.

Locations: intu Milton Keynes, intu Potteries, intu Victoria Centre, intu Broadmarsh, intu Watford, intu Trafford Centre, intu Derby and intu Merry Hill.

Smiling young woman holds lots of campaign leaflets in both hands and presents them towards the camera.
Four female and two male models pose on a circular catwalk in a busy shopping centre.
Four female and one male model pose facing camera in a busy shopping centre.
Smiling female model on catwalk is walking towards the camera.
Crowds gather in a shopping centre to watch a catwalk fashion show. The image is seen from above, looking down on the models but two floors of the shopping centre are visible and there lots spectators upstairs and down.
“Really happy with the show and styling, we sold out of all featured stock!”
Store Manager, River Island at intu Merry Hill
“Sales were up 10% on last year.”
Store Manager, Roman at intu Merry Hill
“Maynineteen’s vision to engage and inspire aligns perfectly with intu’s desire to deliver experiences that surprise and delight customers visiting all of our shopping centres across the country. They fully understand that consumers are starting to expect more and more from shopping centres and they are continually striving to deliver more engaging experiential activities within intu centres that help us to develop even stronger relationships with our customers.“
Richard Bailey, Head of Group Marketing