Project Description

Vlogger Christmas Edit Live!

94, 448 Facebook video views / 2.94m total Twitter reach / 1,109 new followers

Taking an innovative approach to the traditional Christmas gift guide, typically delivered via printed collateral, we designed an interactive live event that would appeal to the centre’s increasingly young audience.

“The Vlogger Christmas Edit LIVE!” invited YouTube’s brightest fashion and beauty Vloggers to record and edit a Christmas Vlog live on the mall at Manchester Arndale during one of the centre’s key shopping weekends.

Consumers were able to experience the live video production in which Vloggers exclusively revealed their favourite beauty products, party outfits, winter coats, gadgets, and gifts.

Video content was edited on site and delivered through a planned social media campaign.

Pop up video production studio set up on shopping mall. Image shows crowds gathered around the set which has a camera and lighting, editing equipment, a sofa, clothing rails and product display units.
Vlogger event signage in foreground with live production set visible in the background. A young woman sitting on sofa and surrounded by lighting equipment, addresses the camera
View from behind the camera of a young woman is being filmed as she records a video blog, live on a shopping mall.
A young woman wearing headphones sits in front of a computer screen. She is assisted by a video production technician to edit her blog live on the mall of a busy shopping centre.
Close up detail of clothing tag on sparkly dress. The tag advertises a Vlogger event in the shopping centre
Smiling young woman presents a red shoe to camera.
“We couldn’t be happier with the results from Vlogger Christmas Edit LIVE! it exceeded all of our expectations by totally smashing the target metrics.”
Sue Boor, Head of Marketing
“I found the idea of having the best fashion connoisseurs to do all the dirty work for you by choosing the latest items that you can present to your loved ones absolutely brilliant.”
Irena D, Blogger at irenadworld.com