Project Description

Your 5

National campaign / 10 UK centres

This innovative event was based on the idea that French women only ever buy 5 trend-driven items from the new collections to update their wardrobe, mixing and matching throughout the season. Our team of professional stylists and makeup artists created a buzz on the malls by picking Your 5 items and offering personalised tips and advice on how to create all the new looks for spring/summer.

Our research suggests that by introducing shoppers to the products directly and giving them all the information required to make an immediate purchase in-store will result in sales increases of the featured items.

View of a busy shopping centre with temporary display stands showing items of clothing are installed on the mall. There are crowds of shoppers milling about, talking to brand associates.
Two women, one customer and one brand associate are browsing iPads at an event in a shopping mall.
A stylish woman, standing next to clothing rails, holds a pair of jeans up towards camera at a shopping event
Close up detail of makeup artist's hands applying brightly coloured lipstick to young woman's lips
Two women, one customer and one brand associate, discuss shoes at a pop up shopping event on the mall
Two young women hold up their smart phones towards camera to show they have downloaded an app for the Your 5 retail shopping event. They stand in front of the event campaign branding and each has a branded shopping bag.
Five females stand behind a welcome desk smiling towards camera.
Detail of footwear display shows shoes hanging from invisible wires, they appear as if they are floating in space.
“From the proposal stage right through to implementation, the team at Maynineteen showed creativity and commitment in creating this event. It enhanced the shopping experience and offered new and additional reasons for consumers to visit our centres.”
Fiona Campbell-Roberts, Head of UK Marketing
“The whole Maynineteen team were brilliant, before and during the event. They were proactively involved in every element, flexible about last minute details and worked tirelessly, which is reflected in the results!”
Ian Harvey, Marketing Manager at Centrale Croydon
“The store was very busy with people asking for specific items from the Your 5 event. Thanks to the great style team we have welcomed lots of new customers into our store!”
Store Manager, M&S at Centrale Croydon
“I have had a wonderful time, the Your 5 stylists and makeup artists have really made me look at clothes and makeup in a completely different way. I honestly feel like I new woman so thank you for a brilliant “feel good” experience. You’ve made me feel fantastic!“
Customer, The Oracle, Reading